DıgıtaL MARKETING

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With several years of hands-on experience across local and global agencies, I’ve helped brands navigate the complexity of digital marketing by building media strategies that not only reach the right audience, but also convert. My approach blends creativity with analytics, ensuring that every campaign is both data-informed and results-driven.I specialize in full-funnel advertising — from building brand awareness to driving conversions — and offer comprehensive services in Performance Marketing & Media Strategy as well as Analytics, Reporting & Conversion Optimization. Whether you’re launching a new product, scaling your paid channels, or looking to make sense of your data, I work closely with businesses to deliver clarity, performance, and sustainable growth.

👇 Below, you’ll find a detailed breakdown of the services I offer — each crafted to deliver measurable value and strategic impact.

Performance Marketing & Media Strategy

I don’t just make your brand visible — I ensure your investments deliver measurable returns.
In the digital marketing landscape, visibility alone is not enough; without strategy, visibility doesn’t translate into growth. I design and manage performance-driven campaigns that directly contribute to your business objectives. Leveraging platforms like Google Ads, Meta Ads, TikTok Ads, DV360, and LinkedIn Ads, I tailor media plans and creatives aligned with each channel’s algorithm and audience behavior.
My service goes beyond ad management — it’s about conveying your brand’s value proposition to the right audience, transforming that engagement into conversions, and continuously optimizing every dollar spent.

🔧 Scope of Service:
• End-to-end management of digital media planning and buying
• Channel strategy, budget allocation & ongoing optimization
• Full-funnel campaign design tailored to each stage (Awareness → Consideration → Conversion)
• Advanced audience segmentation, targeting & retargeting (including Lookalike Audiences)
• Creative and targeting A/B testing for performance optimization
• Strategic roadmap development with campaign reporting and insights

With this service, your brand won’t just maintain a presence on digital platforms — it will evolve through data-driven strategies that consistently maximize ROI and accelerate growth.

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Analytics, Reporting & Conversion Optimization

Data is not just about reporting — it’s about direction. I help you make sense of data to drive better decisions and outcomes.
Success in digital marketing isn’t just about running campaigns — it’s about understanding how they perform, where friction occurs, and how to enhance efficiency. I build a custom analytics infrastructure tailored to your brand using tools like Google Analytics 4 and Looker Studio (formerly Data Studio), enabling data-driven decision-making across the board.
Beyond dashboards, I analyze user behavior on your website to identify conversion bottlenecks and deliver CRO (Conversion Rate Optimization) recommendations that support sustainable growth.

🔧 Scope of Service:
• Google Analytics 4 setup with custom event & conversion tracking
• Funnel tracking and bottleneck analysis for eCommerce and B2B websites
• Custom dashboards via Looker Studio: KPIs, channel performance, user journey flows
• User behavior analysis through metrics like scroll depth, bounce rate, exit pages, and heatmaps
• CRO strategies: testing and recommendations for forms, CTAs, content placement, etc.
• Strategic improvement plans and campaign enhancement based on actionable data insights

This service equips you with more than just reports — it gives you the clarity to act, the tools to optimize, and the insights to scale.

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🚀 Collaboration Proces

Step by Step How I Work

To get started, simply send me a message using the button below. I’ll reach out to you shortly to initiate the conversation and better understand your needs.

In our scheduled online meeting, I’ll take the time to listen to you and understand your brand, goals, challenges, and expectations.
This session is designed to assess mutual fit and clarify how we can work together effectively.

After the initial meeting, you’re welcome to move forward immediately or take some time to consider. I provide flexibility based on your pace.
Once we align, I outline the key deliverables and create a customized roadmap tailored to your needs.

Once the project is confirmed, I conduct in-depth market and competitor research, audit existing data, and analyze your target audience.
Then, I prepare and present a strategic plan, walking you through each step and proposed action item.

With your approval, I begin executing the plan — from setting up performance campaigns to media planning and analytics infrastructure.
I maintain regular communication, implement daily optimizations, and manage the process with a focus on efficiency and results.

At the end of each campaign cycle, I provide detailed performance reports, analyze results, and develop future strategies based on data.
This phase ensures continuous improvement and long-term growth through insight-driven decisions.

Are you ready?

To get in touch, get consultancy or plan your projects together, you can send me a message by clicking the button.

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I help brands grow through data-driven performance marketing and full-funnel media strategies. From campaign execution to analytics and conversion optimization, I turn insights into impactful results.

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